Sunday, 6 March 2016

How to Design a Business Card !!!


How to Design a Business Card   !!! English English
- Hey guys, so a little while ago, I made a video
about how to design a resume, and I got some requests
asking if I could make a video How to Design a Business Card !!! about how to design business cards.
So, that's what I'm doing right now.
So, let's switch it up a little and start at the end.
The final step is going to be to make a sweet music video
about how awesome your new cards are.
в™« Take a look at my card
в™« My business card
card printing в™« I work so hard baby
в™« 'Cause I'm a YouTube partner crazy в™«
But how do we get to that point?
So, the standard size for business cards is
three and a half by two inches.
It's really not very much space,
so you need to figure out what purpose you'll be
using the cards for and what information
you need to put on the card.
Will you being giving your cards to potential customers,
to potential YouTube viewers, to someone who you want
to hire you for a job?
Think about what you want the recipient to
get out of the card before you even sit down to design it.
No matter what your use case, though, your business card
should always match your other branding.
Your website, resume, cover letter don't have to be
identical, but they should look like they all belong
to the same design family,
whether that's consistent logos, photography,
color scheme, typefaces.
If someone picks up your card, they should be able to
associate it with all the other material
you put out there to represent yourself.
You can keep it simple.
That's totally fine.
Or keep it more playful, whatever you think
best represents you.
So what information do you really need on the business card?
It'll vary for everyone, but pretty much always,
your name or company name.
Maybe a slogan.
And then just contact information.
Email, website, twitter handle, YouTube channel.
Depending on the size of your card, I recommend
cutting it off at about four or five lines of text.
But if you do include more, just make sure it doesn't
get too cluttered.
If you're a YouTuber, you might want to consider
including a photo of your face on the back,
since your face is kind of what you're selling.
Just make sure it's a high quality photo and not
a screenshot from like a
And you know, there are so many different possibilities
for how to design a business card,
that it can get really overwhelming.
But just try to stay focused on what it is you want
to communicate, and hopefully that'll help you come up
with some good design ideas.
Just make sure that your layout
and typography are impeccable.
Business cards are so small and so minimalist
that you really need to put a lot of thought
into every single element.
Make sure every word is spelled and positioned
and kerned perfectly, because any mistake will be
the only thing you're able to see when you're holding

cards in your hand.
Also, don't be afraid to use small typography,
just like I mentioned in the resumes video,
no high school teacher is making you use

point Times New Roman anymore.
Try a nice San Serif, maybe at six points,
and just print it out to make sure it's still legible.
Big text on a little card can just look horsey and amateur.
So, bring your type down, and leave enough white space
that still looks balanced and professional.
Also, you could consider personalizing your cards somehow.
I've seen some companies who just order blank, generic cards
and then get each employee a rubber stamp
so that they can just make as many as they need.
Or you could sign them, or you could write something.
In one of my previous card designs, I actually wrote
what I was to the person I was giving it to,
whether it's a graphic designer or a YouTuber.
And everyone appreciates getting something
unique and personalized.
So now that you have your card design, you need to think
about how many cards you actually need.
If you're going to networking events every week,
maybe you do need to buy
cards at a time.
But don't get sucked into those "Five million cards for
"five dollars" deals if you're not actually going to
use that many cards.
Instead, put that money towards a quality print shop
where you may get less cards, but the quality
will be so much better.
And you won't be representing yourself with cheap materials.
If you don't put in the effort to make high quality
business cards, what will make anyone else think that you
do quality work anywhere else in your life?
Just like you might buy a nice suit jacket
or get a nice haircut to present yourself well to the world,
your business card reflects on you the exact same way.
There's actually this great blog post from awhile ago
where this guy got the same card printed by
five different companies and compared the quality
and cost of each.
Moo.com came in on top for quality, of course.
They're all I ever use for my business cards these days.
They are pretty pricy, but they do these
really cute mini cards, as well as these
really nice, thick cardstock cards.
And they do this thing where you can print the same
front on all of your cards but have all different backs.
So, for my current cards, I got some with my face on them
and then some with my design and crafting work,
so that I can give them to different people,
depending on how I want them to remember me.
And finally, no business card how-to would be complete
without mentioning those gimmicky business cards
that always show up in those
"
Best Business Cards" blog posts.
There's a thing inherently wrong with these types of cards,
but if you decide to make yours like that,
just make sure that your concept is strong enough
that it's worth putting in the extra money and effort.
Be aware that if your card is a weird size
or an uncommon material or has lots of die-cuts or folds,
that they can get lost or ruined when people drop them
in their bags and desk drawers,
so just make sure they're durable, too.
And don't let your concept overwhelm your design.
Don't get so obsessed with the gimmick that you lose sight
of the core purpose of a business card, which is usually
to communicate contact information.
So, I hope this was useful for you guys.
Let me know in the comments
if you have any questions, or if there is anything else
you want to see me make a video about how to design.
If you're new here, you might want to check out
the video I made about how to design a resume
or the last video I posted, which was all about
funny color swatch names.
And if you want to see all of my graphic design videos,
I'll have a playlist linked down below.
Don't forget to subscribe for new videos
every Tuesday and Thursday.
And thank you all so much for watching.
I'll see you all next time.
в™« Take a look at my card
в™« My business card
в™« If you want my number
в™« You'll have to ask because I didn't put it on the card в™«
Bonus craft project: I was cleaning the other day,
and I was really sick of the color of my tissue box,
so I covered it in silver foil tape, and now it looks
like a spaceship, and it's all shiny and adorable,
and I love it.
I might do more videos about how to personalize
your tissue boxes, so let me know if you want to see that. *** ***

How to Design a Business Card !!!


How to Design a Business Card   !!! English English
- Hey guys, so a little while ago, I made a video
about how to design a resume, and I got some requests
asking if I could make a video How to Design a Business Card !!! about how to design business cards.
So, that's what I'm doing right now.
So, let's switch it up a little and start at the end.
The final step is going to be to make a sweet music video
about how awesome your new cards are.
в™« Take a look at my card
в™« My business card
best online printing service в™« I work so hard baby
в™« 'Cause I'm a YouTube partner crazy в™«
But how do we get to that point?
So, the standard size for business cards is
three and a half by two inches.
It's really not very much space,
so you need to figure out what purpose you'll be
using the cards for and what information
you need to put on the card.
Will you being giving your cards to potential customers,
to potential YouTube viewers, to someone who you want
to hire you for a job?
Think about what you want the recipient to
get out of the card before you even sit down to design it.
No matter what your use case, though, your business card
should always match your other branding.
Your website, resume, cover letter don't have to be
identical, but they should look like they all belong
to the same design family,
whether that's consistent logos, photography,
color scheme, typefaces.
If someone picks up your card, they should be able to
associate it with all the other material
you put out there to represent yourself.
You can keep it simple.
That's totally fine.
Or keep it more playful, whatever you think
best represents you.
So what information do you really need on the business card?
It'll vary for everyone, but pretty much always,
your name or company name.
Maybe a slogan.
And then just contact information.
Email, website, twitter handle, YouTube channel.
Depending on the size of your card, I recommend
cutting it off at about four or five lines of text.
But if you do include more, just make sure it doesn't
get too cluttered.
If you're a YouTuber, you might want to consider
including a photo of your face on the back,
since your face is kind of what you're selling.
Just make sure it's a high quality photo and not
a screenshot from like a
And you know, there are so many different possibilities
for how to design a business card,
that it can get really overwhelming.
But just try to stay focused on what it is you want
to communicate, and hopefully that'll help you come up
with some good design ideas.
Just make sure that your layout
and typography are impeccable.
Business cards are so small and so minimalist
that you really need to put a lot of thought
into every single element.
Make sure every word is spelled and positioned
and kerned perfectly, because any mistake will be
the only thing you're able to see when you're holding

cards in your hand.
Also, don't be afraid to use small typography,
just like I mentioned in the resumes video,
no high school teacher is making you use

point Times New Roman anymore.
Try a nice San Serif, maybe at six points,
and just print it out to make sure it's still legible.
Big text on a little card can just look horsey and amateur.
So, bring your type down, and leave enough white space
that still looks balanced and professional.
Also, you could consider personalizing your cards somehow.
I've seen some companies who just order blank, generic cards
and then get each employee a rubber stamp
so that they can just make as many as they need.
Or you could sign them, or you could write something.
In one of my previous card designs, I actually wrote
what I was to the person I was giving it to,
whether it's a graphic designer or a YouTuber.
And everyone appreciates getting something
unique and personalized.
So now that you have your card design, you need to think
about how many cards you actually need.
If you're going to networking events every week,
maybe you do need to buy
cards at a time.
But don't get sucked into those "Five million cards for
"five dollars" deals if you're not actually going to
use that many cards.
Instead, put that money towards a quality print shop
where you may get less cards, but the quality
will be so much better.
And you won't be representing yourself with cheap materials.
If you don't put in the effort to make high quality
business cards, what will make anyone else think that you
do quality work anywhere else in your life?
Just like you might buy a nice suit jacket
or get a nice haircut to present yourself well to the world,
your business card reflects on you the exact same way.
There's actually this great blog post from awhile ago
where this guy got the same card printed by
five different companies and compared the quality
and cost of each.
Moo.com came in on top for quality, of course.
They're all I ever use for my business cards these days.
They are pretty pricy, but they do these
really cute mini cards, as well as these
really nice, thick cardstock cards.
And they do this thing where you can print the same
front on all of your cards but have all different backs.
So, for my current cards, I got some with my face on them
and then some with my design and crafting work,
so that I can give them to different people,
depending on how I want them to remember me.
And finally, no business card how-to would be complete
without mentioning those gimmicky business cards
that always show up in those
"
Best Business Cards" blog posts.
There's a thing inherently wrong with these types of cards,
but if you decide to make yours like that,
just make sure that your concept is strong enough
that it's worth putting in the extra money and effort.
Be aware that if your card is a weird size
or an uncommon material or has lots of die-cuts or folds,
that they can get lost or ruined when people drop them
in their bags and desk drawers,
so just make sure they're durable, too.
And don't let your concept overwhelm your design.
Don't get so obsessed with the gimmick that you lose sight
of the core purpose of a business card, which is usually
to communicate contact information.
So, I hope this was useful for you guys.
Let me know in the comments
if you have any questions, or if there is anything else
you want to see me make a video about how to design.
If you're new here, you might want to check out
the video I made about how to design a resume
or the last video I posted, which was all about
funny color swatch names.
And if you want to see all of my graphic design videos,
I'll have a playlist linked down below.
Don't forget to subscribe for new videos
every Tuesday and Thursday.
And thank you all so much for watching.
I'll see you all next time.
в™« Take a look at my card
в™« My business card
в™« If you want my number
в™« You'll have to ask because I didn't put it on the card в™«
Bonus craft project: I was cleaning the other day,
and I was really sick of the color of my tissue box,
so I covered it in silver foil tape, and now it looks
like a spaceship, and it's all shiny and adorable,
and I love it.
I might do more videos about how to personalize
your tissue boxes, so let me know if you want to see that. *** ***

No comments:

Post a Comment